WILL SHEPHERD
MANAGER, SOLUTIONS CONSULTING
Will’s 8 years of experience within the digital and martech space both client-side and consultancy has afforded him a wealth of experience in working across the common problems and solutions that businesses must work through when enabling data, technology and people to achieve business and strategic goals within the digital marketing and technology space.
About Will Shepherd
Will’s 8 years of experience within the digital and martech space both client-side and consultancy has afforded him a wealth of experience in working across the common problems and solutions that businesses must work through when enabling data, technology and people to achieve business and strategic goals within the digital marketing and technology space.
Will has demonstrated expertise in the implementation, solution design and data integration of a wide range of analytics, experimentation and personalisation tools and platforms. The diverseness of this exposure has led Will to form a product, vendor and technology-agnostic approach to solving business problems, and a strong appreciation for empowering individuals and teams with the relevant skills, knowledge and overall capability.
Working for and with some of Australia’s largest financial institutions has already prepped Will for privacy and his engagements as a consultant across various broadcaster, news publisher, tourism, insurance, energy and higher education verticals in Australia and have helped round out his greater industry experience and overall business acumen.
Contact Will
Meet your privacy, first martech specialists
First-party data will continue to be the gold standard for targeting, as third-party data becomes subject to tightened privacy rules and increased government scrutiny. First-party relationships will become vital and should be a top priority for all advertisers, as there is minimal disruption to cookies in first-party contexts. Our team can help you design, implement and manage a privacy-first framework to help future-proof your brand
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