Privacy and Martech.

Civic Data address "The Privacy and Martech Convergence Challenge"


In today's dynamic landscape, businesses face a dual mandate: adapt to evolving privacy and marketing tech landscapes while keeping budgets and targets steady

What we do


This complex scenario unfolds as businesses endeavour to:


  • Navigate stringent privacy regulations and related rapid technological change.
  • Ensure operational goals, budgets, and targets are met, despite the tumult of these changes.


Tools such as Chrome & Safari have drastically impacted how major investments such as Adobe, Meta, Google, Salesforce and more operate..


  • Many investments to solve for these issues may not actually  comply with changing Australian Privacy Principle (APP)
  • Some outlier tools are already in conflict with existing APP.


The Privacy and Martech Convergence Challenge encapsulates this necessity for evolution, underlining the critical importance of formulating privacy-compliant and effective marketing strategies within a dynamic environment.   This balancing act of fostering innovation against the backdrop of steadfast BAU (Business As Usual) requirements presents a unique challenge: how to evolve and adapt without disrupting the rhythm of everyday business operations."




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The Civic Data solution

Civic Data is trusted by 20+ leading Australian and heavily regulated blue chip brands across Gambling, Manufacturing,, Retail, Finance and more. 


We provide strategic consulting solutions at the crucial intersection of compliance and marketing technology innovation.   With our contributions to Australia's privacy law discourse, we stand out for our commitment to vendor and political agnosticism, ensuring our strategies are unbiased and tailored to our clients' best interests.


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Our Mission

Our mission addresses the core areas of vendor neutrality, partnership enhancement, interdisciplinary collaboration, proactive problem-solving, and future-proofing against regulatory and technological shifts.


We are dedicated to:


  • Vendor and Political Agnosticism: Upholding an unbiased stance, ensuring that our advice and solutions are free from external & internal influences and purely in our clients' best interests.
  • Enhancement of Existing Partnerships: Collaborating with any business or partner already within our clients' networks, aiming to add value and strengthen these relationships without causing disruption.
  • Bridging Legal and Marketing Teams: Facilitating improved cooperation between legal and marketing departments, fostering strategies that are both innovative and compliant.
  • Identifying and Fixing Hidden Issues in Confidence: Proactively identifying and addressing issues companies may not be aware of in a constructive and confidential manner, focusing on solutions that foster improvement without assigning blame.
  • Future-Proofing Against Legal and Technological Changes: Providing insights into evolving Privacy standards and related technological trends, ensuring our clients' marketing strategies and investments remain resilient and compliant.


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Core Services

We offer a wide range of services to meet every type of business.

Martech Privacy Compliance Review:

  • Assessing martech stacks for compliance, focusing on an agnostic evaluation free from vendor bias.
  • Enhancing existing data privacy practices and consent mechanisms to fortify partnerships and ensure compliance.

Transition to Cookieless Marketing

  • Facilitating a smooth transition with an emphasis on leveraging first-party data and privacy-respecting technologies.
  • Collaboratively integrating new technologies that align with future legal and technological landscapes.

Vendor Selection and Tech Stack Risk Mitigation / Optimisation

  • Providing unbiased vendor evaluations and tech stack optimisations that enhance operational efficiency and compliance.
  • Strengthening partnerships through strategic vendor selection that complements existing relationships.

Implementing Privacy-First Technologies

  • Introducing cutting-edge, compliant technologies that bridge the gap between legal requirements and marketing objectives.
  • Addressing and remedying potential compliance gaps with forward-looking solutions that anticipate future changes.

We’re here to help!


Civic Data equips businesses to successfully navigate this Privacy and Martech Convergence Challenge, ensuring strategies are compliant, innovative, and resilient. 


Our approach, centred on impartiality, collaborative enhancement, and strategic foresight, prepares businesses for a future where consumer trust and data integrity are essential to maintaining a competitive edge, all while managing the delicate balance of evolving in a turbulent environment without disrupting everyday business operations.


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