Chris Brinkworth

DIRECTOR

"Existing and near-term Australian regulatory issues/nuances aside, it is indisputable that the broad planetary tilt towards data rights and data control at the user level has had a massive impact on targeting, activation and measurement. 


Businesses today need to understand that informed, real-time, customer desires must be respected and put into action whilst in tandem, understanding the impact that is having (and has already had) upstream with technologies and media placements that they’ve been using for the past two decades. "





About Chris Brinkworth

A media and marketing technology executive with a history of delivering innovative strategic revenue growth initiatives and industry growth recognition in global markets.

Chris’s 20+ years of digital experience spans building foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments.   

Chris’s ability to understand and translate executive-level needs in an ever-changing technology and regulatory environment for brands such as NAB, Delta, ANZ, Woolworths & Panasonic has resulted in changes being made to global industry standards, in tandem with longer-term client success stories.


Meet your privacy, first martech specialists

First-party data will continue to be the gold standard for targeting, as third-party data becomes subject to tightened privacy rules and increased government scrutiny. First-party relationships will become vital and should be a top priority for all advertisers, as there is minimal disruption to cookies in first-party contexts. Our team can help you design, implement and manage a privacy-first framework to help future-proof your brand

Click here to meet the rest of our team

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